Ah, Valentine’s Day. The flowers, the chocolates, the endless Instagram posts of happy couples sharing #RelationshipGoals. It floods our feeds, infiltrates almost every inch of our lives and can leave some of us feeling overwhelmed, left out and slightly depressed if we aren’t coupled up. But fear not, my Single Pringles, because the day after has your back! It’s February 15th, aka Singles Awareness Day (S.A.D.), and we’re here to set the record straight: There’s nothing sad about it.

Singles Awareness Day is the underrated, wildly fun, totally empowering younger sibling of Valentine’s Day—the one that skips the sappy rom-coms and instead opts for a champagne toast to self-love, freedom, and the absolute joy of being single. Because, and repeat after me… Single isn’t a status to escape. It’s a season to embrace.

So, whether you’re happily single, fresh out of a relationship, or just taking a break from the dating scene, here’s why February 15th deserves way more hype—and why being single is a power move, not a pity party. Grab a glass of wine, and let’s dive in…

1. The Sales Are Better Than Any Valentine’s Date

Let’s start with the obvious perk: the post-Valentine’s Day discount bonanza. Singles Awareness Day has become a massive retail event, with companies offering deals on everything from self-care products to solo travel packages. Captizlie on that, and in the wise words of Donna and Tom - “Treat yo self”

• That $50 box of artisanal chocolates? Now $10.

• The flowers that were marked up 300% for February 14th? Practically free.

• Fancy wine? On clearance.

So, while couples were busy dropping half their paycheck on prix fixe menus, you get to waltz into February 15th like a seasoned bargain hunter, stocking up on all the good stuff—without the stress of impressing someone over a lukewarm steak.

2. You Can Celebrate Love—Without the Pressure

Let’s be real: Valentine’s Day can be…a lot. The grand gestures, the Insta-worthy couple posts, the pressure to make it special. Singles Awareness Day, on the other hand? It’s about celebrating love in every form—without the forced romance.

• Love for your friends (cue a night out, a group dinner, or an unhinged karaoke session).

• Love for your family (send your mom a sweet text, she’ll love it).

• Love for yourself (because nothing screams self-care like buying yourself that thing you’ve been eyeing for weeks).

Basically, February 15th is Valentine’s Day with better priorities.

3. It’s the Ultimate “Do Whatever You Want” Holiday

Forget dinner reservations and meticulously planned date nights—Singles Awareness Day is about doing exactly what makes you happy.

• Want to binge-watch trash TV in your comfiest sweatpants? Do it.

• Craving an elaborate home-cooked meal for one? Chef it up.

• Feel like hitting the town and flirting with strangers just because you can? Consider it your civic duty.

No expectations, no pressure, just a full day dedicated to doing you.

4. You’re Not “Alone,” You’re Just Free

Society loves to act like being single is some kind of waiting room for love, but let’s flip the script: being single is actually the ultimate flex.

• You make your own rules.

• Your time is yours, fully and completely.

• You can focus on your goals, your happiness, and your growth—without compromise.

The truth? Singles Awareness Day is just a reminder that you don’t need a relationship to be complete—because you’re already whole.

5. If You’re Ready to Mingle, There’s No Better Day to Start

Not to sound biased (but also, we are), February 15th is the perfect day to embrace intentional dating.

• The Valentine’s Day pressure is off.

• The dating pool is filled with people who didn’t force a relationship just to have a Valentine’s date.

• You’re clear-headed, confident, and ready to meet someone without the emotional rollercoaster of a holiday deadline.

If you’re looking for something real—something beyond another fleeting match in the never-ending cycle of swipe culture—this is your moment. Singles Awareness Day isn’t about waiting for love to happen to you; it’s about taking control of your own experience, embracing the possibilities, and making meaningful connections on your terms.

And that’s exactly where First Round’s On Me (FROM) comes in. This Singles Awareness Day, do something different. Choose connection over convenience. Choose intention over mindless swiping. Choose a dating app that actually helps you go on dates. Because when it comes to dating, the best first move is making a plan. And with FROM, that’s exactly what you’ll do.

February 15th is a celebration of independence, self-love, and the realization that your happiness isn’t tied to your relationship status. So, whether you spend today indulging in discount chocolate, planning your next great adventure, or downloading FROM to finally meet someone worth your time—again, please know that being single isn’t a status to escape. It’s a season to embrace.

And if you do decide to put yourself out there? Make it intentional. Make it meaningful. And make it fun—because love should never feel like an obligation. Happy Singles Awareness Day, legends. Go celebrate yourself! Until next time x

HJF for First Round's On Me