My loves, listen up…we’re officially living in the Era of Ambiguity. A time where we’re dating, but not dating. Talking, but not talking to anyone else. Together, but not “together” together. And while situationships and soft launches might be aesthetic, mysterious, and algorithm-friendly... they’re also emotionally chaotic. And this world, and our nervous systems really don’t need that. 

So, how did we get here? And more importantly—how do we get tf out? Grab a glass of wine, and let’s find out…

The Situationship..

is like a relationship’s laid-back cousin. You do all the things couples do—text goodnight, have sleepovers, share playlists—but without the clarity, the commitment, or the accountability. They give us the illusion of connection without the responsibility. It’s all the feelings, without definition.

But here’s the truth: this type of ambiguity protects people from vulnerability. And vulnerability? That’s the gateway to true connection. 

The Soft Launch Olympics…

The hand-holding photo with no tag. The blurry dinner plate across from yours. The caption “someone took this 🫶” like we don’t all have Google Maps and LinkedIn Premium, and zero chill.

Soft launches are the marketing campaign for your maybe-relationship. Not official, but not single. Just enough to signal “I’m not alone,” but not enough to claim or be claimed.

And while it might rack up the likes, it often reflects a deeper truth: we’re scared to be seen choosing someone. Because choosing someone means taking a risk. Putting our feelings where our feed is.

Why Ambiguity Feels Safer

We’ve been burned. Ghosted. Breadcrumbed. Told “I’m just not ready for something serious” by people who definitely had matching toothbrushes in our bathroom. So we’ve adapted.

Ambiguity gives us a buffer. If it doesn’t work out, we were “never official.” If they hurt us, well—we knew what this was. Right?

The problem is, this self-protection comes at a cost: real intimacy. You can’t build something lasting with one foot out the door and your Instagram on silent mode. 

Ambiguity might feel safer, but it keeps us from going all in.

So… What’s the Alternative?

It’s not about rushing into labels. It’s about being honest with yourself—and the person you're dating—about what you want.
Do you want casual? Cool. Do you want to explore where it’s going? Amazing. Do you want to keep it light until you know how you feel? Totally valid.

But say that. Own that. 

Because my babe, you deserve to be chosen out loud. Not in DMs at 11 p.m., but in real life. In daylight. In the kind of way that doesn’t need decoding.

This is the era of choosing better. Of being brave enough to ask for what we need. Of believing we don’t have to settle for kinda, sorta, maybe love. Until next time x